Choice Organics Goals

- To supply the freshest and highest quality Organic Produce at affordable prices.
- To provide our customers with the finest possible service and efficient delivery.
- To assure reliable supply by maintaining strong relationships with the best organic growers.
- To help our customers increase their business to its fullest potential.
- To help increase the availability of nutritious organic food to consumers.

History of Choice Organics

Choice Organics was founded in 1991 by Martin Freemantle.

Having grown up in rural Hampshire on a 1000 acre mixed farm (now part of Jody Scheckter’s biodynamic operation) Martin was exposed to the ‘culture of agriculture’ from an early age. By the age of 17 he’d already opened his own farm shop and had even started a wholesale division supplying restaurants with high quality conventional produce and rare varieties. The business expanded rapidly, and Martin’s expertise with produce saw him supply demanding customers such as Marco Pierre White’s Yew Tree restaurant.

Choice_Organic_Martin_FreemantleAfter a few successful years Martin sold the business and moved to London to work in New Covent Garden Market. It was here that he realised the demand for organic produce was not being met, sowing the seeds for Choice Organics, which he set up in 1991.

As the business grew through the 90’s, Martin established firm partnerships with the best organic growers in the UK and Europe, many of whom now plant crops exclusively for Choice Organics, and built an equally strong portfolio of clients keen to access the best possible quality.

Throughout the 2000’s Choice Organics played its part it the rapid growth and maturing of the organic industry and particularly of the organic fresh produce industry. This often involved working closely with growers and suppliers to achieve better retail quality, new lines of availability and developments in packaging according to market trends and sustainability ideals.
This means that Choice Organics can now offer a year round selection of around 100 lines of organic vegetables, 40 lines of organic fruit, plus organic herbs and organic sprouts. The consistency of quality and availability of supply has improved drastically and now it is easily possible to run a complete produce department throughout the year, stocking only organic produce.

Choice Organics Today

In early 2011 Choice Organics moved up a gear to a purpose built new depot with state-of-the-art refrigeration right next to the Western International Market just outside Heathrow.

The increased warehouse space has allowed Choice Organics to further expand its range, while ease of access to the M4, M25 and North Circular has meant much more efficient deliveries, both to Inner London and out into the Home Counties.

Now with an improved online ordering system, it’s no wonder that Choice Organics is the first call for customers seeking the highest quality Organic Produce available.

Choice_Organic_Refrigeration_Area Choice_Organic_Refrigeration_Area Choice_Organic_Refrigeration_Area

Our Organic Certification

Choice Organics has maintained its Certified Organic Distributor status under Soil Association standards since 1991. To qualify Choice Organics must meet the Soil Associations established standards and regulations, including on-site inspections.
These standards ensure that organic produce is not only safe from contamination, but that its provenance is trace-able from the retail outlet, right back to the soil in which it was grown.

To download a copies of our current Soil Association documentation, please
Click here
for our Certificate.
Click here for our Trading Schedule.
Click here for our Food For Life Certificate.

Why Use Choice Organics? What Makes Us Different?

There are five major qualities that enable us to serve you better:
1. Our customers’ success is the key to ours.
We take pride in helping customers achieve their goals. We stay in regular contact to assist with ordering, displaying, and marketing our organic products. Our ‘Customers Come First’ policy explains why Choice’s customers are so loyal.
2. We are locally positioned to serve and manage our customers in London and the Home Counties and operate to the highest standards.
All produce is inspected and temperature checked by seasoned experts for quality and freshness, before being stored in our state-of-the-art temperature and humidity controlled warehouse, and delivered by conscientious drivers in our fleet of LPG vans.
3. Choice Organics only sells Certified Organic produce.
Our strictly controlled inventory and distribution standards eliminate the possibility of cross-contamination from conventional products, which can occur when providers store or deliver organic and conventional products together. The safety and reliability of your food is of paramount importance to us.
4. Choice features over 150 certified Organic Fresh Produce items weekly.
Proud that we offer the widest range of produce available anywhere, Choice Organics sources from over 50 UK farms, a further 50 European farms, and from numerous Southern Hemisphere farms for seasonal produce, all arriving in daily deliveries to guarantee freshness.
5. We all believe in the importance of eating organically grown food.
At Choice Organics, we believe that food and good health are inescapably intertwined. We are dedicated to supplying the most nutritious, organically grown food to our customers, and are motivated by knowing that countless families and communities across the region benefit from our organic foods.